× LA STORIA
1612 - 2020
I. Once upon a time
Caterina de’Medici...
II. Friar Angiolo Marchissi
the first director
III. Friar Cosimo Bucelli
the pleasures of taste
IV. Friar Tommaso Valori
the grand project
V. Dardano Acciaiuoli
and the chapel of San Niccolò
VI. The Tea Room
The Tea Room
VII. The Garden
of Santa Maria Novella
CREDITS
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La Storia

Interactive Experience


Once upon a time

Caterina de’Medici...

Once upon a time
Caterina de’Medici...

It all began in 1533: Caterina de'Medici was about to marry and be crowned Queen of France. She asked the Dominican Friars of the Officina to create a special essence.



Friar Angiolo Marchissi

the first director

Friar
Angiolo Marchissi

the first director

The Officina opened to the public in 1612. Friar Marchissi, the first director, came up with the formula of the renowned Balsamite-based Acqua Antisterica, today's Acqua di Santa Maria Novella Elisir..


Ancient Preparations


BEFORE AFTER
The Ancient Apothecary, 1612 - The Ancient Apothecary, today
BEFORE AFTER
The Ancient Apothecary, 1612 - The Ancient Apothecary, today

The renewal

of the Apothecary

In the age of Enlightenment, everything was changing. The Dominican friars were also keen to renovate the look of the ancient apothecary, the heart of their sales network.


IN APOTHECARY TODAY

PASTICCHE DI S. M. NOVELLA


BUY

HERBAL TEAS


BUY

SUPPLEMENTS


BUY

ORAL HYGIENE


BUY

Friar Cosimo Bucelli

the pleasures of taste

Friar
Cosimo Bucelli
the pleasures of taste

Since becoming director in 1743, his wish was to join medicine and the pleasures of taste by creating exquisite liquors


BEFORE AFTER
The Green Room, 1700 - The Green Room, today
BEFORE AFTER
The Green Room, 1700 - The Green Room, today
The Green Room
and tastings for nobles

At the end of the 18th century, in the buzz of Florence, the Green Room opened its doors to the city's nobles for chocolate and liqueur tastings.


Liqueurs


IN GREEN ROOM TODAY

CANDLES


BUY

POT POURRI


BUY

Liqueurs


BUY

HOME FRAGRANCES


BUY

Friar Tommaso Valori

the grand project

Friar
Tommaso Valori

the grand project

Newly appointed director, he successfully opposed the Napoleonic suppressions and laid the foundations for an extensive renewal of the Officina.


BEFORE AFTER
Sales Hall, 1300 - Sales Hall, today
BEFORE AFTER
Sales Hall, 1300 - Sales Hall, today
The new
Grand Sales Hall

Damiano Beni, responsible for carrying out the extensive renovation project envisioned by Friar Tommaso Valori, turned the former chapel of San Niccolò into the Grand Sales Hall we know today.


L'Ingresso da Via della Scala 16


IN THE SALES ROOM TODAY

ACQUA DELLA REGINA


BUY

IDRALIA CREAM


BUY

ROSE WATER


BUY

VELLUTINA


BUY

Dardano Acciaiuioli

and the chapel of San Niccolò

Dardano Acciaiuioli
and the chapel of San Niccolò

An eminent character of Florence, he was miraculously healed in 1335 by the friars of the Officina. To express his gratitude he funded the construction of the Chapel of San Niccolò, of which only the frescoed Sacristy remains.


BEFORE AFTER
Sacristy, 1300 - Water's Room, 1600
BEFORE AFTER
Sacristy, 1300 - Water's Room, 1600
The Waters Room

From 1600 to 1848, the Sacristy of the old Chapel of San Niccolo (today's Sales Hall) was used to store the products of the distillation of plants and roses. The 2012 restoration truly made this room shine.


The Tea Room

The large room adjacent to the Green Room, today dedicated to refreshments for visitors, housed traditional equipment for more than two centuries, and it was there that all the Officina’s products were created.


BEFORE AFTER
Traditional Machines - The Tea Room, today
BEFORE AFTER
Traditional Machines - The Tea Room, today

The Ancient Machinery


The Garden

of Santa Maria Novella

The Garden
of Santa Maria Novella

In 2014, the Officina inaugurated its garden, that supplies the raw materials for the traditional formulas.


Medicinal Plants


OUR PRODUCTS

CREDITS


produced by OFFICINA PROFUMO-FARMACEUTICA DI SANTA MARIA NOVELLA S.P.A.
creative director and photography SAMUELE MANCINI
illustrations ALBANA ABBENDA development FRANCESCO TANGANELLI soundtrack MARIA SOCCI graphic designer MARCO ROSSI PACCANI editor ARTUR PERRELLA GLIKHOVSKYY english editor DAVIDE DE NISI video MATTEO GARZI, SEBASTIAN ANNOSCIA, SAMUELE MANCINI


©2020 - Officina Profumo-Farmaceutica
di Santa Maria Novella Firenze 1612

Caterina Marchissi Bucelli Valori Dardano Tisaneria Giardino